Reddit Stats and Facts to Know in 2025

Reddit has evolved from its 2005 origins into a digital powerhouse, proving itself as an invaluable territory for marketers.

While the platform maintains its core strength in community engagement and authentic discussion, it’s transformed into a sophisticated marketing channel that offers unique advantages over traditional social networks like Facebook or Instagram.

In this post, I’ll share some fresh stats to understand better how Reddit became a marketing haven.

In recent years, Reddit has solidified its position as a platform with staying power, and a marketing essential by expanding its advertising ecosystem and enhancing its multimedia capabilities.

The platform’s significance is amplified by its dominant presence among Gen-Z and millennial users, who now represent a prime consumer demographic with substantial purchasing power.

These users increasingly rely on Reddit for product research, recommendations, and purchasing decisions, making it a crucial touchpoint in the customer journey.

Successful brands are now integrating Reddit into their core marketing strategies through various approaches, from sophisticated AMAs (Ask Me Anything sessions) to branded subreddits that have become powerful hubs for customer engagement and community nurturing.

But enough of that introduction, let’s get into the numbers.

• Reddit has an estimated 1.1 billion active monthly users. (Statista)
• Reddit is the third most visited website in the U.S. (SemRush)
• Reddit’s current market cap is approximately $35.04 billion. (Stock Analysis)
• Reddit is the world’s 573rd most valuable company by market cap. (Companies Market Cap)
• Reddit was founded in 2005 and acquired by Condé Nast in 2006. (Crunchbase)

• 44% of U.S. Reddit users are between the ages of 18 and 29 years old. (Statista)
• Of logged-in users on Reddit, 43.3% are millennials, compared with 29.6% who are Gen Z. (Business Insider)

• There are 3.4 million subreddits on the platform, and approximately 138,000 of them are active subreddits. (Business Dasher)
• Reddit has 97.2 million daily users. (Emarketer)

• Reddit users spend around 20-30 minutes a day on the platform. (Emarketer)
• Reddit makes up about 5.3% of total social time and will approach 6% in 2024.
• Users spend significantly less time on Reddit than on other platforms like TikTok, Instagram, and Twitter — but that’s because Reddit is more of an information and education platform than a video and entertainment platform. (Insider Intelligence)
• 51% of Gen-Z users say they‘re attracted to the platform’s user-driven features, such as subreddits, comments, and upvotes. (Reddit Blog)
• 82% of Gen-Z people trust Reddit when learning more about products. (Reddit Blog)

Source

• According to HubSpot research, 11.3% of B2B businesses leverage Reddit in their marketing strategies, 11.9% of B2C companies leverage it, and the sector that uses it the least is non-profit/government at 8.55% (State of Marketing Report)
• 8.77% of B2B marketers are planning to leverage Reddit for the first time in 2025. (State of Marketing Report)
• 9.16% of B2C marketers are planning to leverage Reddit for the first time in 2025. (State of Marketing Report)
• 2.6% of surveyed marketers plan to invest more in Reddit for social media marketing than other platforms. (State of Marketing Report)

• Reddit users consumed more than 1.4 billion videos. (Business of Apps)
• In 2018, video viewing time grew by 38%: Total users went from viewing 400,000 hours of natively hosted video daily to more than 13 million hours monthly. (Reddit Blog)
• In 2018, three of Reddit’s five highest-performing posts included videos, while one had a photo. (Reddit Blog)

• The top four subreddits as of 2022 are /r/funny, /r/AskReddit, /r/gaming, and /r/worldnews. (Oberlo)
• In 2021 the most popular “Ask Me Anything” (AMA) post with over 90,000 upvotes was “I’m a lobster diver who recently survived being inside a whale.” (Statista)
• In a study of 60,000 Reddit posts, those between 60 and 80 characters get 8,600 upvotes. (Foundation Inc.)
• The study also found that posts under 120 characters get more upvotes than posts above the character count. (Foundation Inc.)

Source

• Posts with questions generate twice as many comments as posts without them. But, opposedly, posts without questions get more upvotes than posts with them. (Foundation Inc.)

Takeaways from Reddit Stats

If you’re a marketer in a field related to consumer products, especially technology, you might not want to count out Reddit just yet. As the stats above show, young people, especially Gen Z, are using and trusting the platform as a source for product research.

If your company has a lot of excellent video content, you may want to incorporate Reddit into your next marketing strategy. Remember, Reddit users consumed more than 1.4 billion videos monthly in 2018.

And if you want to share thought leadership content, consider having your marketing team open an AMA, or host videos from them on the platform, too.

Online video, especially in a mobile format, is being embraced much more heavily than in the past. Because of this, it might be worth exploring the idea of a Reddit video strategy if you ever have extra time or resources available.

Editor’s note: This article was originally published in November 2019 and has since been updated for comprehensiveness.