Stan Store vs Kajabi: Definitive Comparison (February 2025)

Over the past few weeks, I’ve tested different platforms to see which works best for building an online business. Throughout the process, I realized, it’s not just about choosing any platform but finding the one that matches how you connect with your audience. 

Stan Store is perfect for creators who prioritize simplicity and speed. Its user-friendly interface makes it easy to set up shop and start selling in minutes, but its features lean more towards creators focused on personal branding than large-scale businesses.

Kajabi, on the other hand, is an excellent option for entrepreneurs looking to build a robust online business. It’s packed with tools for creating courses, marketing, and scaling, but its comprehensive nature might feel overwhelming for beginners.

I also added Sellfy to the mix because it offers something both Kajabi and Stan Store don’t: a perfect balance between simplicity and functionality. It’s ideal for creators who want to launch a straightforward, user-friendly store with all the essential tools for growth without unnecessary complexity. Sellfy is a flexible, all-in-one platform allowing you to sell digital, physical, subscription-based products and print-on-demand items.

Let’s break down the differences between Stan Store, Kajabi, and Sellfy so you can decide which one works best for you. Here’s where they really differ:

• Creating an online store
• Marketing tools
• Design and customization
• Transaction fees and pricing

What is Stan Store?

Create, connect, and start selling in minutes – no hassle, just results. 🔗🛒

Stan Store, launched in 2022, is quickly gaining traction in eCommerce and has already been embraced by over 100,000 creators. Perfect for selling digital products like eBooks, guides, templates, and exclusive content, it also offers a handy link-in-bio feature for social media.

Stan Store is designed with creators and influencers in mind and prioritizes simplicity—no coding, quick setup, and a 1-tap checkout for seamless conversions. It’s ideal for small businesses and digital entrepreneurs who want a straightforward way to monetize their content.

Stan Store offers key features like performance analytics, seamless social media integration, and an intuitive interface. However, it’s focused on digital products and doesn’t offer the advanced customization that larger businesses might need.

Overall, Stan Store is a perfect fit for creators looking for a straightforward, efficient platform to sell digital goods. But if you’re planning to scale significantly, you may find its limitations a bit restrictive down the road.

What is Kajabi?

Build, market, and sell your digital business all in one place. 🔑💻

Kajabi is a comprehensive platform for online entrepreneurs, helping creators build, market, and sell digital products like courses, memberships, coaching programs, and digital downloads. Since its launch in 2010, Kajabi has become a popular choice for those looking to turn their expertise into income, offering tools for everything from content creation to payment processing.

Kajabi is ideal for course creators, coaches, and membership site owners and boasts a user-friendly interface with powerful features like email marketing automation, landing page design, and analytics. It’s a one-stop solution for building an entire digital business without needing separate tools or integrations.

Some of Kajabi’s key features include customizable templates, built-in marketing funnels, payment integration, and a mobile app for on-the-go access. However, it’s pricier compared to other platforms, which may not be ideal for beginners or small budgets.

Overall, Kajabi is perfect for serious entrepreneurs looking for a robust, all-in-one platform to scale their online business.

What is Sellfy?

Your all-in-one shop to sell, grow, and thrive 🛒✨

Sellfy, launched in 2011, is an all-in-one eCommerce platform designed for creators, artists, and small business owners to sell digital products, physical goods, subscriptions, and even print-on-demand items. Known for its simplicity, Sellfy is perfect for beginners and seasoned sellers alike, as it offers quick setup and easy store management.

Sellfy offers built-in marketing tools like email campaigns, discount codes, and upselling options, helping you drive sales directly from your store. It seamlessly integrates with payment gateways like PayPal and Stripe, and both desktop and mobile users can enjoy a smooth shopping experience. Its user-friendly design and powerful marketing tools help you engage with your audience and grow your income. 

Whether you’re just starting out or already established, Sellfy lets you start selling in as little as 10 minutes. Just upload your product, pick a theme, connect a payment method, and you’re ready to go—simple as that!

Stan Store vs Kajabi vs Sellfy: Creating an online store

Stan Store and Sellfy are best for creators looking to sell a variety of digital products and physical goods, with Stan Store being simple and quick for social media influencers. Kajabi is the ideal pick for coaches and educators with its powerful tools for creating and selling online courses and coaching programs.

Stan Store and Sellfy are tailored for digital creators, while Kajabi is a great fit for coaches and consultants.

Kajabi is a robust all-in-one platform built for coaches and educators. Its comprehensive tools for creating and selling online courses, coaching services, and memberships make it the best choice for anyone looking to offer educational content. However, if you’re not focused on courses or coaching, Kajabi’s advanced features might feel unnecessary, as its tiered plans can be quite costly.

Although Kajabi stands out in the education and coaching space, Sellfy and Stan Store are not as complicated as Kajabi and are ideal for creators who want to sell a variety of digital goods, physical items, and subscriptions. 

Sellfy stands out with its flexibility and scalability, as it allows creators to offer everything from downloads and subscriptions e to physical goods and print-on-demand items. With a generous 20GB digital download limit and the option to upload up to 50 files simultaneously, Sellfy is a fantastic choice for creators who want to sell large files and expand their online business. 

Stan Store is designed with social media influencers in mind, offering a fast, user-friendly setup for selling digital products directly to their audience. It integrates well with social platforms, which makes it easy for creators to monetize their content. Stan Store focuses on simplicity; creators can quickly launch a store, promote their products, and engage with their followers without dealing with complex eCommerce features.

Stan Store offers a quick link-in-bio setup; Sellfy and Kajabi are much more feature-rich platforms

Stan Store’s beauty lies in its simplicity and ease of use. Designed with social media influencers in mind, it’s a fantastic choice for creators who want to quickly monetize their online presence without diving into the complexities of building an entire eCommerce site. The platform offers a super simple link-in-bio setup, allowing creators to sell memberships, digital products, and courses with minimal effort. Unlike more complex solutions, Stan Store doesn’t require advanced technical skills or a steep learning curve, making it accessible to anyone, even beginners.

However, although Stan Store is great for quick setups, it falls short when compared to more feature-rich platforms like Sellfy and Kajabi. 

Both Sellfy and Kajabi offer comprehensive storefronts, advanced marketing tools, in-depth analytics, and a wider range of customization options. If you’re looking for a fully branded online store with complex product offerings or detailed performance tracking, Sellfy and Kajabi are the way to go. 

Kajabi is an all-in-one platform that’s perfect for selling online courses and coaching services, making it a go-to choice for educators and coaches. On the other hand, Sellfy is an all-in-one creator platform for selling digital products, physical goods, and print-on-demand items. It’s designed for creators and online businesses looking for an easy way to sell and grow.

Kajabi is a course creation champion

Stan Store offers a basic course builder with limited features. You can add modules and lessons, but each lesson allows only one video, text, and supporting files. Stan Store’s course builder doesn’t have a native commenting functionality for student interactions within the course platform itself, meaning student interaction requires separate tools, such as Zoom. While it’s simple and works for straightforward courses, Stan Store falls short for creators looking for robust customization and engagement options.

Kajabi, on the other hand, takes course creation to the next level. With its intuitive course builder, you can seamlessly upload and organize a variety of content types, including videos, PDFs, audio files, and quizzes. Kajabi even offers options for adding certificates of completion, helping students feel recognized for their achievements. Modules, submodules, and lessons allow you to structure your course in a way that promotes manageable, bite-sized learning sessions.

Furthermore, Kajabi’s interactive quizzes and customizable templates make learning fun and effective. You can even design quizzes for each module to provide feedback and track student progress.

Kajabi also supports student engagement with features like drip content, which releases material on a schedule to keep learners motivated and coming back for more. Plus, the AI Content Assistant can help you create your course outline and lesson content quickly, which is ideal for those starting from scratch.

Despite its many obvious strengths, Kajabi isn’t perfect. It’s not an option for selling physical products, and its website customization can feel limiting. Additionally, tasks like exporting content or testing changes without affecting the live course can be cumbersome. 

Kajabi can be an overkill for creators with a couple of products

For smaller creators, Kajabi’s advanced features, such as marketing automation, complex sales funnels, and membership management, may be overwhelming and unnecessary. These tools are designed to scale with larger businesses that need to automate customer journeys, segment audiences, and build sophisticated sales processes. 

Instead, for creators with just a couple of products, a simpler platform, Sellfy or Stan Store, with basic tools for product sales might be all you need. This will help you to focus on building your content and engaging your audience without getting bogged down in complex systems.

For example, even Kajabi’s entry-level Kickstarter plan at $69/month limits you to one product, while its Basic plan at $149/month includes just three products. While these plans are feature-rich (offering unlimited landing pages and marketing emails), they may not justify the cost for someone who only needs to sell a couple of digital downloads, memberships, or small courses. 

Stan Store vs Kajabi vs Sellfy: Marketing and eCommerce tools

Kajabi stands out with its all-in-one funnel builder and automation tools, perfect for businesses that want to scale efficiently. Sellfy provides powerful, affordable marketing tools starting at $29/month, while Stan Store is designed for social media creators and locks advanced features behind a higher-priced plan.

Kajabi provides an all-in-one funnel builder and automation

A sales funnel is a step-by-step process that guides potential customers through the journey from discovering your product to making a purchase. Think of it as a roadmap that moves people from “just browsing” to “clicking buy.” A well-designed funnel does the heavy lifting for your business by converting leads into loyal customers through strategically placed content, offers, and follow-ups.

Kajabi’s pre-built marketing funnels are designed to simplify this process, helping you connect landing pages, email campaigns, and offers into a seamless system. With templates based on high-converting funnels from successful businesses, all you need to do is customize the copy and branding to fit your needs. Kajabi even provides pre-written copy for common use cases, so you’re just a few clicks away from launching your funnel. This makes it an excellent choice for businesses that want to scale efficiently without starting from scratch.

Kajabi’s automation tools are designed to streamline tasks using a powerful “when, then, but only if” logic, reducing the need for manual admin work. These automations are available across funnels, email campaigns, forms, quizzes, and even course lessons, helping you save time and stay focused on growing your business. 

With Kajabi, you can automate tasks like enrolling users in welcome email sequences after they opt in via a funnel, tagging customers who open your email broadcasts, or granting access to products when a form is submitted. For course creators, you can trigger congratulatory emails when lessons are completed, send certificates when quizzes are passed, or tag users based on quiz results. These automations ensure personalized engagement and free up your time to focus on content creation and connecting with your audience.

Sellfy focuses on marketing tools designed to boost online sales, while Stan Store is optimized for social media sales

Sellfy is an excellent choice for creators looking to grow their businesses with simple yet effective marketing tools. For instance, a digital artist can run a limited-time sale using Sellfy’s discount codes to boost sales of their printables. To keep customers engaged, email marketing features can share updates or exclusive offers. At checkout, the upselling tool might suggest add-ons like a bonus video or an eBook, increasing the overall order value.

If someone leaves their cart behind, Sellfy’s automated emails can gently remind them to complete their purchase—perhaps with a special discount. Creators can also launch affiliate programs to expand their reach. Plus, with tracking pixels, you can optimize Facebook or Instagram ad performance to attract more buyers and grow your audience without breaking a sweat.

Stan Store, on the other hand, is designed for creators selling through social media. For instance, a beauty influencer on Instagram could link followers directly to their storefront via Stan’s link-in-bio feature. But you could do it with Sellfy too.

Although Stan lacks advanced tools like affiliate programs or email campaigns, its simplicity and social media integration make it ideal for creators monetizing an active audience.

Most of Stan Store’s marketing tools are only available on their highest-priced plan

While Stan Store markets itself as a budget-friendly platform, its advanced marketing tools, like email marketing flows, unlimited funnels, discount codes, upsell offers, affiliate links, and pixel tracking, are locked behind its $99/month plan. This significantly raises the cost for creators who need these features to scale effectively. 

On the other hand, Sellfy’s Starter plan at $29/month offers email marketing, unlimited products, and digital/subscription products with up to $10,000 in sales, making it a more affordable option for creators. 

Stan Store vs Kajabi vs Sellfy: Customization and design

Stan Store is perfect for social media influencers with its simple, mobile-friendly design but lacks customization options for more creative layouts. Kajabi offers sleek, professional templates with more branding opportunities, while Sellfy provides greater design flexibility and control for a unique storefront.

Stan Store’s minimalistic design is great for social media influencers

Stan Store’s simple design is perfect for social media influencers who need a quick and easy storefront. It’s clean, mobile-friendly, and set up in just a few steps—ideal for creators looking to turn their followers into customers fast. You can tweak things like colors and fonts to make your store match your brand, which is great for consistency. 

But if you’re hoping to get creative with your store’s layout or add advanced features, Stan Store might feel a bit too basic. The customization options are pretty limited, so your store could end up looking like others. For influencers who just want to sell products through social media with minimal fuss, Stan Store works great. If you’re looking for more flexibility to stand out or build a unique store, you might want to explore other options.

Kajabi’s store templates look great if a little repetitive, Sellfy offers more diversity and design freedom

Kajabi’s templates will give your site a polished, professional feel right out of the box. Kajabi’s lineup includes templates tailored to different industries, from personal development to business and finance.

For example, the Rise template focuses on bold, impactful visuals and professional design, while the Reach template emphasizes a clean, customer-focused layout. If you’re into blogging, the Prosper template organizes content-heavy pages beautifully, and for life coaches, the Taylor template uses unique layouts and video backgrounds to create an intimate, engaging space. However, while Kajabi’s templates look polished, they can feel restrictive for creators who want to break away from predefined layouts. Customization options exist, like adjusting colors, fonts, and page elements, but their repetitive structure can limit highly creative or niche branding needs. For instance, templates like Prosper are ideal for content-heavy sites; however, users might need coding skills for more advanced customizations beyond the drag-and-drop editor.

Sellfy takes a similarly user-friendly approach but with a distinct focus on online stores. Their Store Customizer makes designing your shop an enjoyable experience, even if you’re new to web design. Sellfy сcurrently offers six sleek themes, which can be easily previewed, tested, and published in just a few clicks. They are fully editable, so you can tweak colors, layouts, and features to make your store uniquely yours.

Still, Sellfy doesn’t stop there. The platform offers customizable built-in pages, including product, checkout, purchase confirmation, etc. You can now match these pages to your brand’s style, add promotional elements, and even rename modules for easy navigation. Showcasing your products is also effortless with updates that let you filter product categories, add multiple modules per page, and feature products in the hero section.

Unlike Kajabi, which emphasizes professional polish within template constraints, Sellfy’s simplicity encourages more experimental and personal design choices. 

Kajabi shines with customization options for course creators

Kajabi’s customization options make it easy to create a professional, branded experience. With free, beautifully designed templates, you can quickly build a polished site. Just add your images, logo, and copy, and you’re good to go!

Pick a product template that best reflects your course’s purpose and style. Kajabi provides a variety of beautifully designed templates, so you’re not limited to one-size-fits-all solutions. From there, you can edit everything from lesson pages to module layouts, incorporating your brand’s colors, fonts, and logos. 

If you want to make your course more engaging, you can add multimedia elements like videos, audio files, and quizzes to create an interactive learning experience. To help your students navigate the course more easily, organize content into clear sections with descriptive headings.

Stan Store vs Kajabi vs Sellfy: Transaction fees and pricing

Kajabi is packed with advanced tools for scaling businesses but comes with a higher price tag. Stan Store is perfect for social media creators on a budget, while Sellfy offers the best value for simple, affordable eCommerce.

Kajabi’s plans are quite pricy, while Sellfy and Stan Store offer a more budget-friendly pricing

If you’re after advanced features, Kajabi is the premium choice. It offers a plethora of great tools like automation, affiliate programs, and detailed analytics—great for scaling big. However, the price can be a bit high if you’re just looking for something simple.

For creators on a tighter budget, Sellfy and Stan Store provide excellent value. Sellfy is ideal for selling digital products, subscriptions, or physical goods, with features like email marketing and upselling included. Stan Store is a favorite among social media creators, offering tools like Instagram AutoDMs, course builders, and one-tap checkouts—all without stretching your wallet.

Sellfy offers the best value for money

Kajabi offers advanced features that justify its higher price and make it ideal for scaling businesses or creators who need robust tools. With plans ranging from $69/month (Kickstarter) to $399/month (Pro), Kajabi supports unlimited landing pages, marketing emails, and advanced tools like automation and affiliate programs in higher tiers. However, its price may be steep for those with simpler needs and smaller budgets.

Stan Store offers a simple, social-media-focused platform, starting at $29/month. It includes essential tools like course builders and Instagram AutoDMs. The $99/month plan adds more advanced features like email marketing flows and affiliate links. Ideal for creators on a budget, Stan Store is great for those looking to build a social presence without overspending.

Sellfy stands out as the best value option for creators looking for simplicity and affordability. Starting at just $29/month, Sellfy offers unlimited products and no transaction fees, making it perfect for creators with sales under $200K annually. Mid-tier and higher plans include powerful features like cart abandonment, email marketing, and affiliate marketing—ideal for growing businesses. Sellfy’s tiered plans, from the Starter plan at $29/month to the Premium plan at $159/month, are designed to help businesses scale while maintaining low costs.

Stan Store vs Kajabi vs Sellfy: Pros & Cons

Stan Store

Kajabi

Sellfy

Stan Store vs Kajabi vs Sellfy: Final verdict

Use Stan Store if:

• A link-in-bio tool is more important than a full eCommerce platform.
• You want social media integrations that are simple and straightforward.

Use Kajabi if:

• You need powerful tools to scale your business or create high-quality products.
• You’re willing to invest in advanced features and tools.

Use Sellfy if:

• You’re looking for a user-friendly, budget-friendly eCommerce platform.
• You want an all-in-one solution with no transaction fees and essential tools for growing your business.