How to Add Ecommerce to a Website: No-Coding Guide

Turning a regular website into a store doesn’t require coding anymore. When I first tried adding basic selling tools, I got stuck in plugins and endless settings, but the process became much easier once I switched to simpler methods. Over time, I discovered easier ways of adding e-commerce to your website without any technical work. 

Now, I can show you the same shortcuts so you can start selling faster and with less stress.

In this guide, I share the simplest methods that actually work. You’ll find options for Buy Now buttons, product widgets, shopping carts, and even full storefronts. My article explains when a solution makes sense and when it doesn’t. By the end, you’ll know exactly how to add e-сommerce to a website with a setup you can maintain on your own.

How to add e-commerce to a website without having to code

Adding online store elements to your website becomes simple once you use tools that handle the heavy work for you. I’ve tested both simple and complex setups, and the ones that don’t require technical skills always win. When I moved to platforms that manage payments, hosting, and product delivery for me, everything finally clicked. 

Here’s where a platform like Sellfy becomes useful. Sellfy is an eСommerce platform built for creators and small businesses that want to sell products without dealing with technical setup. 

It handles payments, digital product hosting, delivery, and checkout for you, while giving you simple tools like embeds, widgets, and storefront links that you can add to any website. That’s why I will use Sellfy in my examples in this guide.

Embed the Buy Now button

Adding a Buy Now button is one of the fastest ways to start selling from your website. I’ve used it on blogs, landing pages, and niche sites because it keeps everything simple. You place and style the button, send customers to Sellfy’s secure checkout, and avoid plugins or server setup entirely. 

There are two quick ways to add the button, and I found both methods useful. The steps below remain unchanged, so you can follow them exactly.

To use the Get code generator:

1. Go to Store settings > Embed options.
2. Choose the Buy Now button.
3. Select the product you want to embed.
4. Edit the button text if needed.
5. Copy the code and paste it into your site’s HTML.

📌 Case in point

Water Jug Fitness is a popular fitness instructor who helps his YouTube audience get started on their fitness journey. But apart from that, he’s making some extra income by selling printable meal plans by embedding Sellfy buy now buttons into his website.

To embed from the Product preview:

1. Open the product in your Sellfy dashboard.
2. Click Share & Embed.
3. Copy the embed code that appears.
4. Paste it into your website where you want the button to show.

You can style the button in two ways. The simple option is adjusting colors and shapes in the Store Customizer. 

For full control, create your own design with the HTML embed code. Both approaches work well, and you can choose the level of customization that fits your site.

Embed the shopping cart

If you plan to sell more than one product, a shopping cart makes a big difference. I noticed higher conversions once customers could add several items before checking out. Sellfy’s cart is simple to enable, and once your products are embedded on the page, the entire checkout flow feels consistent and easy for visitors.

Here’s how you can add the Shopping Cart feature to your site:

1. Navigate to the Store settings and locate the Embed options.
2. Choose the Buy Now button from the available embed types.
3. Select the product you want to add to the Shopping Cart from the drop-down menu.
4. Scroll down to the Add shopping cart button and copy the generated code. 
5. Finally, paste the code into the HTML of your website.

The cart won’t work if used alone or combined with another service. It requires all products to be embedded from Sellfy to function correctly. Once everything is set up this way, the cart operates without issues.

Add the payment gateway

I tested different ways to connect payments, and simple tools consistently worked best. A payment gateway handles the transaction for you, so it becomes a core part of your website’s eCommerce component. You pick a provider, link it to your store, and customers can immediately use their preferred payment method.

Gateways like Stripe and PayPal manage security, verification, and fraud checks. They integrate smoothly with platforms such as Sellfy, which means no coding or merchant accounts are required. Most setups take only a quick login and approval. Advanced options can wait until your store grows.

Use the product widget

Product widgets work well when you want full product cards instead of simple buttons. I use them when images, descriptions, and pricing need to appear directly inside a blog post or landing page. They adapt to most layouts and give visitors a clearer sense of what they’re buying. Sellfy offers two widget types, and the steps below show how to embed them.

Here are the steps to follow:

1. Go to Store Settings > Embed Options.
2. Click on Single Product.
3. Choose the product you want to embed from the list.
4. Scroll down to find the code in the text box and copy it.
5. Paste the code into your website’s HTML or JavaScript editor.

Embedding your full product catalog on one page gives visitors a single place to explore your products. They see a compact storefront. Search and navigation are already built in. This makes browsing easier and keeps people on your site instead of sending them to separate pages.

If you want to embed all products or a product category, follow these steps:

1. Click Store Settings and navigate to Embed Options.
2. Choose All Products.
3. If you have product categories, you can select the category you want to embed from the dropdown menu.
4. Scroll down and copy the code from the text box.
5. Paste the code into the HTML or JavaScript editor on your website.

Use an eCommerce plugin

Plugins can extend an existing website when you need more control. I worked with many of them across WordPress, Joomla, and Drupal, and each one tackled a different task. Some are better suited for digital files. Others make more sense for physical products or larger inventories.

WooCommerce is the go-to choice for WordPress. I use it on long-term projects because it’s flexible, but it demands regular maintenance. Easy Digital Downloads fits simpler setups. I reach for it when I need a clean workflow for selling digital goods without shipping or complex checkout steps.

Other platforms offer alternatives like Drupal Commerce, VirtueMart, or Ecwid. They give you deep customization but require hosting management and ongoing upkeep. These tools are strong when full control matters, yet they take more time than embed-based solutions.

Synchronize your website with marketplaces

I moved to marketplace syncing after managing several sales channels at once, and the difference was immediate. One update flowed across every platform automatically, eliminating repeated edits and extra checks. Once tools connect your Etsy, Amazon, or eBay accounts, stock levels and orders stay aligned, which prevents overselling and keeps everything accurate.

Marketplace syncing suits creators and small shops that want to reach big platforms while keeping a branded website. It adds flexibility, though the setup depends on the marketplace you choose.

Connect an online store to your website

A standalone store is a clean solution when you want a separate place for all your products rather than individual embeds. I use this approach when a project needs full product pages, categories, and a structured checkout. You build the store on a platform like Sellfy and link it from your menu or a header button. This makes it clear how to add a store to your website without working with code.

Other platforms follow the same idea. Shopify, for example, connects hosted stores through subdomains or navigation links. It works, but the setup takes more effort. Sellfy keeps the process lean. You build the store, match the design, and attach it with a single link.

📌 Case in point

Ashley Keller is s Personal Trainer and Prenatal & Postnatal Exercise Specialist, and sells her own workout routines and created GlowBodyPT. She has connected her Sellfy store to her website, allowing customers to complete their purchases without leaving the page, as the checkout window opens directly on the same page.

Best solutions to add eCommerce to a website

I tested many tools over the years, and some fit different goals better than others. Below is a short list of options that consistently delivered good results for me. Sellfy comes first because it’s the easiest way to start selling without coding. The rest work well if you need something more specific.

1. Sellfy

Sellfy is the platform I default to. It gives me a quick setup, built-in payments, digital delivery, and embeds that take only minutes to add. Whenever I want to sell from an existing website without wrestling with plugins or hosting, this is where I start. The free trial also makes it easy to explore everything before deciding on a plan.

Sellfy also gives me several ways to embed products directly into a site. I can use Buy Now buttons, single-product widgets, a full catalog embed, or the built-in shopping cart. These tools make it easy to add eCommerce blocks without changing the structure of the original website.

2. Shopify

Shopify is powerful. I’ve used it for larger stores that needed apps, themes, and advanced inventory. It takes more time to learn, but it’s a full ecosystem. Good for businesses planning to scale.

 

Shopify comes with its own embed tools through Shopify Buy Buttons. I’ve used them when a full Shopify store was too heavy for a project, but individual products or collections still needed to appear on an external site. The checkout stays on Shopify, so the buying flow remains secure and familiar.

3. WooCommerce

If you already use WordPress, WooCommerce is an option. It’s flexible and has thousands of extensions. I worked with it on several client sites, and the maintenance quickly added up. Hosting tasks, constant updates, and plugin conflicts all need ongoing attention.

WooCommerce lets you embed products through WordPress blocks and shortcodes. It’s a simple way to place product cards, category grids, or Add to Cart buttons inside any page. Everything connects back to the same WooCommerce checkout, which keeps the buying process consistent.

4. Ecwid

Ecwid works across different platforms, so I turned to it when clients needed a store on a custom CMS. It embeds smoothly and keeps product management in one place, which makes it easy to maintain.

Ecwid offers flexible embed options that work across almost any CMS. I’ve added full storefront sections, Buy Buttons, and mini-carts to client sites without touching custom code. All product updates sync automatically, so the embedded elements always stay accurate.

5. BigCommerce

BigCommerce works well for mid-sized or fast-growing stores. It plugs into different CMSs and comes with a strong backend out of the box. I usually suggest it when someone needs enterprise-level features but doesn’t want to build an entire system from scratch.

BigCommerce also supports lightweight embedding through Buy Buttons and product widgets. I’ve used this when clients needed BigCommerce’s backend but didn’t want to move their entire site. These embeds let you display products on your own pages while BigCommerce handles checkout and inventory in the background.

Wrapping up

I’ve gone through plenty of ways to add eCommerce to a website, and the simpler setups always turned out to be the most reliable. Coding, hosting tweaks, long plugin chains — all of that gets tiring fast. When you want a clean start, embeds or a standalone store work far better than heavy configurations. You can launch with a single Buy Now button and later add a cart or product widgets as your catalog grows.

Sellfy remains my main choice for anyone who needs speed and a straightforward workflow. The platform handles payments, digital delivery, and the entire technical side on its own, so you don’t have to worry about setup. If you want to start selling without a long onboarding process, building your store in Sellfy and connecting it to your website is the simplest way to get things moving.