Dazze is an award-winning design studio that distinguishes itself in the eCommerce realm by constructing original and purposeful online experiences.
Catering to both start-ups and established brands, Dazze has contributed to generating millions in annual sales, with an impressive Average Order Value exceeding £250 for several client stores.
When we asked them about their secret to achieving such a high AOV for their clients, especially considering Oberlo cites the UK’s average order value in eCommerce as £100.63, Dazze told us that:
“We break away from the eCommerce sameness by building original and intentional online experiences. ”
This certainly intrigued us, and we sought to delve deeper into Dazze’s story. Join us in this Agency Spotlight as we explore the secrets to their success and uncover the role that Cloudways has played in their journey.
Q#1: Give a brief description of your agency. Tell us in detail about your humble beginnings. What’s your story and inspiration?
Well, it all started with my stint in the e-commerce world. Spent a good 15 years climbing the ladder from executive to director.
But the more I moved up the hierarchy, the more I noticed a serious case of déjà vu in the e-commerce scene. Everyone seemed to be following the same old playbook when it came to website design.
So, in 2019, I decided to shake things up a bit. That’s when I came up with Dazze – my very own design studio on a mission to offer my clients eCommerce stores that not only looked killer but also performed like rockstars.
It’s been a wild ride since then, and we’re still here, breaking molds and doing what we do best.
Q#2: What’s the niche of your business? Why did you opt to work in that niche?
Oh, we’re all about the e-commerce hustle at Dazze! Our niche is carving out original and top-notch online stores that make a statement.
Why e-commerce, you ask?
Well, picture this – after spending a good chunk of my career in the game, I couldn’t help but notice the whole cookie-cutter trend in online store designs.
It became crystal clear that there was a substantial opportunity to bring in better, more innovative designs while still ensuring substantial profits.
So, that’s precisely why I chose to dive into the e-commerce niche with Dazze – to offer something fresh to clients looking to stand out from the crowd.
Q#3: What is/are the biggest achievement(s) of your agency to date?
Sure, let me share a bit of our journey with you. From the get-go, we’ve been fortunate to still be in partnership with our very first customer. It’s been a rewarding experience, and we’re grateful for the trust they’ve placed in us.
And speaking of achievements, we’ve seen some positive outcomes like:
- We’ve boosted average order values to over £250 for several client stores.
- Our work has earned recognition from major design awards websites.
- We’ve seen a 40% and 178% uptick in conversion rates for two clients.
- One of our clients experienced a remarkable 140% increase in booking inquiries, and another saw a solid 34% growth in revenue.
These achievements are a big deal for us, and we’re pretty proud of the journey so far.
Q#4: What challenges have you faced, and how did you overcome them?
Ah, you know the struggle – finding the perfect brands and customers can be a bit of a puzzle. But hey, at Dazze, we tackled it head-on.
It’s all about establishing meaningful connections with those who resonate with what we bring to the table.
Q#5: What is your recipe for success? What three strategies have proved to be the most fruitful for growing your agency?
With years of experience in the industry, we’ve learned a thing or two about what works best for us. The three strategies that have proven fruitful for us are:
- Always put the customer first. Do what you can to overdeliver.
- Become obsessed with every project you take on.
- Learn when to say no. It’s challenging to become obsessed with a project that does not appeal or tick the right boxes.
Q#6: By far, which project was the most challenging project for your agency, and what did you learn while working on it?
Vintage Granny stands out as one of the trickier projects for us. Unlike your standard eCommerce setup, it operates as a marketplace. Each “seller” manages their orders through a personalized dashboard, demanding a hefty amount of custom development.
Navigating the complexities of this setup and refining our problem-solving skills was a learning experience, certainly keeping us on our toes.
Q#7: What software tools/apps do you use at your agency? Mention at least 3 tools with the purpose of using them.
We essentially use 3 main tools to keep things running smoothly:
- Slack: We talk to our customers daily using Slack for smooth communication.
- Notion: It’s our central hub, helping us manage projects and share designs efficiently.
- Figma: This is where the design magic happens – we create all our websites using Figma.
Q#8: How has Cloudways contributed to the success of your agency? Tell us about how Cloudways’ features align with your needs and how Cloudways offers value to you.
We’ve been using Cloudways since December 2020, and it has enabled us to manage all of our websites easily and effectively.
The dashboard and available tools meet all the necessary requirements for our clients and are user-friendly.
Plus, the customer service team is readily available to provide suggestions and recommendations for optimizing servers.
Want to Offer High AOV to Your Clients, Just Like Dazze LTD?
Explore the Cloudways Agency Partnership Program for growth bonuses, premium support, co-marketing opportunities, and more.
Q#9: What tips would you give people who wish to work in your niche or start a new agency?
- Develop a strong understanding of eCommerce.
- Acquire relevant design skills.
- Build a portfolio.
- Stay customer-centric.
- Collaborate with eCommerce experts.
- Stay updated with industry trends.
- Embrace data-driven design.
- Have fun.
Q#10: Would you like to provide our readers with a quote (if any) that best resonates with your agency’s success story?
Absolutely, here’s a quote that encapsulates our agency’s ethos:
“A website is never finished!”
Abdul Rehman
Abdul is a tech-savvy, coffee-fueled, and creatively driven marketer who loves keeping up with the latest software updates and tech gadgets. He’s also a skilled technical writer who can explain complex concepts simply for a broad audience. Abdul enjoys sharing his knowledge of the Cloud industry through user manuals, documentation, and blog posts.