Parse.ly’s Latest Content Analytics Tools

Eliminate guesswork

You start your day like many others—coffee in one hand, Parse.ly Dashboard in the other. And today, you have a new suite of solutions in Parse.ly to make this your most productive day yet. Get ready to drive with data, unlocking optimizations that will save you time in your day and surface new insights about your audience.

A new article is ready to publish—but you’ve rewritten the headline five times already. Will readers click? Share it? Or will it fall flat? Without a feedback loop, you’re publishing in the dark and hoping something sticks.

With Parse.ly’s new Headline Testing & Optimization, you can test multiple headline variations for the same article—each with its own voice, framing, or urgency. Draft variations directly in the dashboard, and Parse.ly handles the rest—optimizing the best, phasing out the duds. No plugins, no complicated setup, no need for a PhD in statistics. Just editorial freedom backed by data.

Traffic is distributed automatically—but smartly. Unlike traditional A/B tests that split traffic evenly, Parse.ly continuously analyzes real-time performance across impressions, clicks, CTR, and conversions—sending more traffic to top-performing variants as the test progresses. Underperforming headlines fade away without stealing the spotlight.

When timing matters—during a major tentpole event or a final push toward a quarterly goal—those early signals let you adapt fast. By midday, your winning headline has already pulled ahead, ensuring your audience sees the best version.

Headlines are your first impression—your hook. A strong one lifts engagement, boosts shares, and even helps with search. With Parse.ly, you’re not guessing what will resonate—you’re letting your audience tell you in real time.

Save time with AI

You have questions—but no time to dig through dashboards. So you turn to your newest teammate: Parse.ly AI Assist.

In the dashboard’s chat interface, you type:
“Which articles from last week drove the most pageviews?”

Parse.ly AI Assist doesn’t just answer—it guides you to the exact view you need.

Within seconds, you’ve got actionable insights—even across multiple sites—so you can stay focused on what matters.

Need clarity? AI Assist surfaces metric definitions and help docs right when you need them.

Coming soon: AI-powered summaries and performance reports that surface key insights automatically—before you even log in.

Behind the scenes, Parse.ly’s machine learning is also tagging content, mapping topics, and powering personalization tools without extra editorial work.

Beyond AI Assist, Parse.ly is also using machine learning to automatically tag our content, map it to topic clusters, and feed real-time personalization tools without any extra editorial effort.

Surface the right insights for the right people

You’ve got the data and the ideas. Now it’s time to report results—growth, revenue, engagement—whatever leadership needs.

Your boss knows what they want to see. With enhanced custom reports, you spend less time building them—crucial when teams are lean and pressure is high.

Now you can tailor dashboards to highlight what matters most: top-performing content, engagement trends, conversion paths, and more.

Preview it. Customize it. Send it. It’s focused, polished, and ready for the boardroom.

Wrap your day with confidence

Before you log off, check that headline test. The results are in: impressions, clicks, conversions—everything broken down by variant. One pulled clearly ahead. A few missed. Now you know why.

With Parse.ly, you didn’t just get through your to-do list. You led your team to smarter decisions, faster execution, and better outcomes.

From testing headlines to chatting with your data and delivering high-impact reports, your work moves from productive to proactive.

So, what’s on the agenda for tomorrow?

Get a closer look at our latest Parse.ly solutions and more in our upcoming webinar.