[mind Retail Exclusive] After the restaurant industry, Passcloud is expanding a digital marketing wallet to fashion and beauty with Etam, Viveh, and Ni Cosmetic


Launched in March 2023, the French-American start-up Passcloud, co-founded by Ludovic Chayriguès and Steve Eros, is continuing a strategic rollout. After proving itself in fast food with Del Arte, Chick-fil-A and Krispy Kreme, the young start-up specialising in digital wallet marketing is making a breakthrough in the fashion sector, winning Etam as a first client. …



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