PaperAirplane via The Hanger which launched in October 2020, connects movie theaters, studios and theatrical media ad agencies, creating and fostering in-theater promotions. Essentially exhibitors don’t have to go distributor-by-distributor in obtaining marketing materials when opening a theatrical release, they download from The Hanger.
The Hangar features assets for over 1,700 first run and reparatory titles, including releases from major studios, indie distributors, event cinema companies and marketplace partners like IMAX, RealD, Dolby, Barco and Cinity.
In its first year, exhibitors downloaded 3,700 digital assets from The Hanger platform. By comparison, 2023 saw over 372,000 assets downloaded from The Hangar, with 2024 on pace to exceed last year’s total by over 25%.
“One million downloads is a huge milestone for The Hangar,” said Mike Polydoros, CEO and Co-Founder. “As I like to say, each…