Want to turn your creativity with ChatGPT into an actual income stream? Selling ChatGPT prompts is one of the easiest ways to earn passive income with AI, no tech skills, inventory, or startup costs required.
As more creators and entrepreneurs turn to ChatGPT to streamline their work, the demand for effective, ready-made prompts has exploded. If you know how to write prompts that deliver great results, you already have a digital product worth selling.
With a platform like Sellfy, you can launch your prompt store in minutes with no coding and no hassle. It’s the easiest way to start selling digital products like AI prompts online.
Want to skip ahead? To start an online store right now using Sellfy, follow this startup guide.
Why sell ChatGPT prompts?
There’s a surprisingly big opportunity in selling well-written AI prompts. In fact, people send over 2.5 billion messages to ChatGPT every single day.
That includes all types of users, such as business owners who want to speed up content creation, students who need help with schoolwork, and companies using AI to write emails or answer customers. Simply put, a lot of people are looking for better, ready-to-use prompts, and many are willing to pay for them.
Here’s why selling ChatGPT prompts is such a great opportunity:
- Zero inventory. You’re selling/ that you can make once and sell infinitely.
- Growing market. With ChatGPT’s popularity booming, as people are always looking for cheat codes..
- Passive income. Once your prompts are live, you can earn while you sleep.
- Easy to scale. Add bundles, upsells, or niche packs to grow your store over time.
In this guide, we’ll cover everything you need to know about selling ChatGPT prompts, from creating effective prompts and choosing the best platforms to market them, to strategies for turning your prompt sales into a reliable source of passive income.
How to create prompts that people want to buy
If you want to sell ChatGPT prompts successfully, you need to offer something that truly delivers results.
Quality prompts are the secret to unlocking ChatGPT’s full potential. They guide the AI to generate useful, relevant, and actionable responses. Nailing a well-crafted prompt, you deliver the real value. Do it consistently, and your buyers won’t just be satisfied, they’ll keep coming back for more.
So, let’s explore how to create quality prompts for ChatGPT.
Step 1. Choose a niche or focus area
Start with what you know or have an interest in.
For example, if you have experience in marketing, focus on helping small businesses improve their marketing efforts. This niche is broad but has many specific challenges, like creating email campaigns, writing social media posts, or building sales funnels. Understanding these problems lets you create prompts that directly address real needs, making your prompts much more valuable.
Step 2. Solve a specific problem
Generic prompts like “Write a marketing email” simply won’t sell because they’re too vague. Instead, narrow your focus to a concrete problem. For example, a prompt like:
“Write a promotional email offering a 20% discount on summer products to local small business customers.”
is specific, actionable, and solves a clear pain point. This specificity helps buyers get precise, useful output without tweaking the prompt themselves.
Step 3. Write, test, and refine
Once you’ve drafted your prompt, test it thoroughly with ChatGPT. Run it multiple times and see if the AI consistently produces strong results. If the output is off, tweak the wording: add context or specify tone. For example, instead of saying “Write a social media post,” say:
“Write a friendly and engaging Instagram post promoting a new handmade candle collection by a local small business.”
This refining process, called prompt engineering, ensures your prompts reliably deliver great outputs that buyers can trust.
Step 4. Create bundles, not just one-offs
People prefer value-packed bundles over single prompts. For example, create a set like:
“30 Ready-to-Use Email Prompts for Small Business Marketing” or
“20 Social Media Content Prompts to Boost Your Local Business.”
Bundles save your buyers time and give you a stronger product to market, increasing your sales potential.
Step 5. Add guidance and examples
Don’t just provide the prompt text, include a short guide on how to use it effectively and a sample output. For instance, alongside the email prompt, add:
“Use this prompt to create promotional emails tailored to seasonal campaigns. Here’s an example email generated with the prompt:”
Then show a sample email. This helps buyers get immediate value and reduces their learning curve.
Step 6. Use attractive titles and product descriptions
Make your product titles and descriptions stand out by emphasizing the benefits. Instead of a bland title like “Marketing Prompts for Small Businesses,” use:
“30 Proven Email Prompts to Double Your Small Business Sales This Season.”
In the description, highlight how these prompts save time, improve engagement, and generate real results, making it irresistible to buyers.
How to sell ChatGPT prompts
If you want to start making money by selling ChatGPT prompts, the first thing you’ll need is a reliable online store. It’s important to choose a platform that makes things easy both for you and your customers. Look for features like safe payment options, quick and automatic file delivery, and a clean, simple shopping experience.
One of the best platforms for selling digital products like ChatGPT prompts is Sellfy. It’s easy to set up, beginner-friendly, and has everything you need to launch your own prompt store in just a few clicks.
Among all available options, Sellfy is one of the easiest and most reliable all-in-one eCommerce platforms for selling not only digital products like ChatGPT prompts, but also subscriptions, physical items, and even custom print-on-demand products.
1. Launch your AI prompt store with Sellfy
Getting started with Sellfy is simple. You can test things out with a 14-day free trial or jump right in with one of the paid plans, depending on what works best for you.
The free trial lets you explore all the features and set up your store without having to pay right away. If you decide to start selling and making money from your prompts, you’ll need to upgrade to a full plan, but there’s no pressure to commit until you’re ready.
Sellfy offers three subscription plans to match your needs:
- Starter is great for beginners looking to sell an unlimited number of prompts. This plan comes with 2,000 email credits and a custom domain.
- Business is designed for prompt sellers ready to scale. It offers a white-label store, advanced marketing tools like upselling and cart abandonment, and 10,000 email credits.
- Premium is ideal for prompt creators with an established audience. The plan includes priority support, product migration help, 50,000 email credits, and even more powerful promotional tools.
To sign up, just fill out the application form: enter your name, email, and a secure password. Don’t forget to verify your email address to activate your account and receive important updates from Sellfy.
You can choose from pre-designed Sellfy store themes or use the Store Customizer to personalize your shop’s look and feel. You can easily customize fonts, colors, buttons, layout, and more: no coding skills are required for this.
2. Upload your ChatGPT prompts
Once the store is set up, it’s time to start uploading your ChatGPT prompt packs.
From your Sellfy dashboard, go to the PRODUCTS section and click Add new product. Then upload your prompt files in formats like .txt, .docx, .pdf, or even .zip (for multi-file bundles).
You can upload up to 50 files per product, and each product can be as large as 10 GB, with no bandwidth limits. Whether you’re offering single prompts, thematic packs, or prompt templates, Sellfy gives you the space to grow.
3. Price your prompts
Choosing the right price for your ChatGPT prompts is key to attracting customers and building a sustainable business. Price them too high, and you may scare off potential buyers. Too low, and you might undervalue your work. The goal is to find a sweet spot that reflects the quality and usefulness of your prompts while remaining affordable.
Here are some pricing strategies to consider:
- Start small to build trust. If you’re new to selling prompts, consider starting with lower, entry-level pricing, for example, $3 to $5 for a small pack. This makes it easy for people to try your products without much risk, and it can help you generate early sales and reviews.
- Create tiered pricing for different levels of value. Offer different sizes or types of prompt packs at various price points. For example:
- $9 for 10 prompts
- $19 for 25 prompts
- $29 for a premium pack of 50+ prompts with bonus content
This approach appeals to different types of buyers, from casual users to professionals who want more value.
- Offer “Pay What You Want” pricing. Sellfy allows you to enable flexible pricing where customers can choose how much they want to pay, with a minimum price set by you. This is a great way to build trust, support from your audience, and even earn tips from satisfied buyers.
- Test and adjust your pricing. There’s no perfect price on the first try, and that’s okay. Try A/B testing different price points to see what works best. You might find that buyers are willing to pay more for a specific niche or use case (e.g., prompts for marketing, research, or coding tasks).
- Bundle for more value. Instead of selling single prompts, consider creating bundles based on a theme or use case. Buyers often prefer paying more for well-organized packs that solve specific problems or save them time.
4. Set up payment methods
Sellfy easily allows your customers to pay for prompts using their preferred payment methods.
The platform supports two major payment processors:
- Stripe–accepts all major credit cards, Apple Pay, and Google Pay.
- PayPal–gives customers the option to pay with their PayPal account or credit cards.
To activate payments, go to STORE SETTINGS > Payment settings and connect your Stripe or PayPal account.
Once done, your store will be ready to accept payments from buyers around the world.
5. Your customer receives an email with a download link
One of the best things about Sellfy is its automated file delivery system that allows your buyers to experience fast and seamless service.
Here’s how it works:
- As soon as a customer completes payment, they’re redirected to a confirmation page with a download button.
- At the same time, they receive a purchase email with a secure download link.
- Each link is unique and comes with five download attempts to prevent misuse or sharing.
This automation means you can sell ChatGPT prompts 24/7, even while you sleep.
Marketplace vs. your own store: What’s the better 2ay to sell prompts?
If you’ve created a collection of high-quality ChatGPT prompts, it might be tempting to take the fast route and list them on popular AI prompt marketplaces.
But before jumping in, it’s worth taking a closer look at the pros and cons of selling prompts on platforms like PromptBase, Gumroad, or other marketplaces.
Let’s start with the downsides:
- High competition. AI prompt marketplaces are filled with similar prompt packs, which means your products may struggle to get noticed without constant promotion or pricing tricks.
- Commission fees. Most marketplaces take a cut from every sale, reducing your earnings and limiting your ability to offer discounts or bundle deals.
- Limited control. You have little say over your store’s appearance, branding, or how your products are displayed.
While marketplaces can offer a bit of built-in traffic, that exposure often comes at the cost of flexibility, branding, and long-term growth.
Why selling prompts through your own store is a smarter move
If you want full control over your business and brand, creating your own store with a platform like Sellfy is the better path. Here’s why:
- You’re in charge of pricing, design, and messaging. Customize your storefront to match your brand and speak directly to your audience.
- No third-party fees. Unlike marketplaces that take a percentage, Sellfy lets you keep more of what you earn.
- Advanced marketing features. Use built-in tools like discount codes, upsells, abandoned cart recovery, and email marketing to grow your sales.
- No competition next to your products. When visitors land on your Sellfy store, they only see your prompts, not dozens of similar listings from other sellers.
While prompt marketplaces may be helpful for quick testing or early-stage visibility, they often limit your ability to grow as a brand. If you’re looking to build a sustainable, profitable AI business, owning your own store gives you more freedom, better margins, and a direct line to your audience.
How to promote your prompt packs
Creating amazing ChatGPT prompt packs is just the first step. To boost your sales, you’ll want to get the word out. Here are five effective ways to promote your prompts and grow your audience:
Use your existing audience
Got followers on social media, a blog, or an email list? Start there! Share how you use your prompts, show results, offer sneak peeks, and encourage your community to try them out. Even a small, engaged audience can bring in your first customers.
Make the most of Sellfy’s built-in tools
Sellfy comes with powerful marketing features that help you grow sales without extra apps. Use discount codes, upsells, abandoned cart recovery, and email campaigns to convert visitors into buyers.
Tap into AI and niche communities
Engage with AI enthusiasts and niche groups on Reddit, Discord, or platforms like Product Hunt. Join conversations, offer value, and share your prompt packs naturally where relevant.
Offer launch deals or free samples
Give potential buyers a reason to try your prompts with launch discounts, bundle deals, or free mini-packs. Free samples build trust and can lead to more sales.
Repurpose and repeat
Expand your product line by creating variations or bundles based on your existing packs. Reuse your marketing content across platforms—turn one blog post into tweets, videos, or carousels. Keep testing and refining what works best.