With a strong portfolio of established consumer brands, the company is successfully represented worldwide. But how can high-quality content be efficiently created, localized, and published across more than 80 markets and a broad brand spectrum?
Previously, many stakeholders – including agencies, translators, marketing teams, creatives, and content editors – were involved in the process, often resulting in time-consuming coordination loops before content went live. To modernize its digital marketing workflows, the company partnered with Canvas Reply.