Editorial teams don’t need more dashboards. They need better answers.
If you’re still digging through data to figure out what to do next, you’re already behind. Editorial teams today don’t need more charts; they need clarity, speed, and confidence.
That’s why we built Parse.ly Sage, your editorial team’s new command center.
It’s a real-time editorial partner that pulls insights from your content data and serves up decisions, fast. Ask questions in everyday language. Get answers you can act on.
Leave the analysis to Parse.ly Sage so your team can focus on what matters most: great journalism.
Parse.ly has been the gold standard for content analytics in media, working with the top brands for the last 15 years. With Parse.ly Sage, it’s evolved into something even more powerful: a true editorial intelligence engine.
What Parse.ly Sage actually does (and why that matters)
Parse.ly Sage is a layer of intelligence that makes every part of content planning faster and sharper.
Here’s what’s live right now:
- Natural language questions: Skip the filters. Just ask: “What drove our traffic spike yesterday?”, “What did we post this morning that’s taking off?”, or even “Can you give me some story ideas?”
- Smart summaries: Get a one-sentence explanation of what happened and what to do next, along with a link to the data view if you want to dig deeper.
- Weighted rankings: Sort stories by a composite “golden metric” like engagement × conversions × loyalty, customized to your goals.
- Evergreen resurface suggestions: Automatically identify high-performing stories that are worth promoting again.
- Author-based recommendations: Ask: “What should Sarah write next?” and get personalized, data-backed suggestions.
No fluff. No code. No more Monday mornings lost in spreadsheets. Just answers that help teams move.
Here’s a 2-minute demo of Parse.ly Sage in action. See how fast answers show up when you ask:
- “Why is my site seeing 5% less traffic today?”
- “Based on my top-performing articles today, what are 3 story ideas to help grow engagement?”
- “Which topics drove the most subscriptions last week?”
Answers for editorial teams, time back for analysts
Dashboards are built for analysis. Parse.ly Sage is built for decisions. That means:
- No training required.
- No need to learn new metrics.
- No spreadsheet exports.
- Just the answers you need to act.
“We are excited about the integration of more automated prompts and generative analysis that can be achieved directly in the platform. The enhancements delivered so far allow us to quickly gain the benefits of comprehensive analysis without spending a lot of time developing custom reports or data stores. The at-a-glance type insights are perfect for our day-to-day operators and content creators.”
David Webb, Partner, Savage Ventures
Future-proof, by design
Parse.ly is part of WordPress VIP, the open, intelligent content engine. That means you don’t just get AI features. You get a platform that’s designed to evolve with you.
And we’re just getting started. Coming soon:
- Proactive insights and alerts: AI that flags what matters, before you even ask.
- Seamless Slack and CMS integrations.
- Custom prompt templates tailored to your goals.
We’re not building AI just to say we’re building AI. We’re building it to help editors, content strategists, and marketers make better decisions, faster.
Parse.ly used to tell you what happened. Now it tells you what to do next.
Clarity wins
In a world full of noise, Parse.ly is helping smart teams build signal. The tools are evolving, and the pace is picking up. But the goal hasn’t changed:
Tell great stories. Understand what works. Move with confidence.
Parse.ly Sage is here to help.
Try it yourself
Teams using Parse.ly Sage are already seeing faster workflows, better headlines, and smarter planning, with no extra training and no time lost.
Now it’s your turn.
Be among the first to try it out, now in early access.
If you’re already a Parse.ly customer, Parse.ly Sage is now included in your package. Contact your Relationship Manager to join the early access group.
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Andrew Butler
Content Strategist, WordPress VIP