AI Readiness Content Strategy | WordPress VIP


We don’t just need data to fuel AI. We need more data about AI so enterprises can realize its full potential.

WordPress VIP and Human Made are gathering that data, and we’ll be producing an AI readiness report that will benefit everyone. Help us by taking this short survey and contributing your experience with the technology so far.

Our AI readiness report will deliver insights tied to five key pillars:

Content architecture

AI is changing how both humans and search tools find and understand information, and will shape the future of user experiences.

Platform flexibility

AI is being added to enterprise tech stacks that are already mired in complexity. We have to overcome integration challenges to ensure smooth, scalable adoption.

Governance and control

Enterprises need to ensure customer and corporate data is used ethically and responsibly, maintaining compliance with laws and industry regulations.

Operational control

Many organizations still need to figure out how to establish effective AI performance monitoring, incident management, and system optimization for continuous improvement.

Strategic alignment

Senior leadership teams are expecting AI to deliver strong ROI, which requires selecting use cases that contribute directly to business outcomes.  

Together, these pillars provide a clearer way to measure progress and identify gaps.

Why AI readiness requires an actionable framework

Right now, many organizations are stuck in a gray zone. AI is high on the agenda, but few teams can point to a clear, enterprise-wide strategy. Some experiment with pilots in silos.

Others bolt AI-powered features onto legacy CMS platforms and quickly run into scaling issues. The result: pockets of innovation, but little alignment, governance, or long-term impact.

What’s missing is a framework. Enterprise teams need a way to connect their AI ambitions to the foundations of their content systems, from modular, schema-based content models to open, extensible platforms that can adapt to evolving workflows.

Without that foundation, AI becomes hype without staying power.

Our goal is to cut through the noise, benchmark where the market actually stands, and surface the real barriers and opportunities facing enterprise content leaders.

How the CMS and AI readiness intersect

We’re gathering this data in part because both WordPress VIP and Human Made see firsthand the critical role a CMS plays in allowing organizations to work with AI.

Think about it: most of the power of generative AI comes through how it works with content. This includes the ability to organize, summarize, synthesize, optimize, and produce content faster than we’ve ever been able to before. 

All those activities run through a CMS. As generative AI and now agentic AI transform everyday processes, success will depend on working with a CMS that supports areas such as:

  • Easier content creation.
  • Simpler workflows for versioning, reviews, approvals, and localization.
  • Faster publishing.
  • Intelligent content optimization and structure.
  • A best-in-class user experience (UX).

What we’re asking

Our research will delve into the current state of AI adoption, including the level of employee buy-in, the pace of deployment, and future concerns such as budget.

We’re also benchmarking some of the top benefits organizations are looking to get out of AI-ready content. For some enterprises, improving discovery through AI search tools is paramount. Others will be focused on reducing costs and reuse, improving governance/compliance, and personalizing content to better engage customers.

We believe this research will help enterprises move past bolt-ons and hype toward something more durable: a strategy that aligns AI with business goals, governance, and infrastructure.

Your perspective matters. Help shape the benchmarks that will guide enterprise content strategy in the AI era.

Headshot of writer, Shane Schick

Shane Schick

Founder, 360 Magazine

Shane Schick is a longtime technology journalist serving business leaders ranging from CIOs and CMOs to CEOs. His work has appeared in Yahoo Finance, the Globe & Mail and many other publications. Shane is currently the founder of a customer experience design publication called 360 Magazine. He lives in Toronto. 



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